Today I’ll be doing a side-by-side comparison review of two drugstore cream shadows that I absolutely love. The first one is Maybelline’s Color Tattoo Cream Shadow and the second one is E.l.f’s Studio Cream Shadows.
Maybelline Color Tattoo Eye Shadows are fantastic eye shadows. They are pigmented, crease proof if you use a nice primer, can be used alone or with powder, comes off easily when washing makeup off (but doesn’t budge if you just use your finger to rub it), and they last all day long. E.l.f Studio Cream Eye Shadows do the exact same thing. They both also have the same type of texture and consistency. The only major differences between the two products are the packaging, color selection, and the amount of product you get. What’s surprising is that E.l.f actually has MORE product than the Maybelline Color Tattoo. Maybelline’s product has 4 grams per jar while E.l.f has 6 grams per jar. Just by looking at the products, I actually thought that Maybelline had almost double the amount of product as E.l.f but I guess I was wrong.
Between the two brands, I actually prefer E.l.f’s cream eye shadows over Maybelline’s. E.l.f has bulky packaging, but Maybelline’s packaging is even bulkier. The pots E.l.f uses are plastic (the exact same as the gel eyeliners if you’ve seen them) but Maybelline uses glass jars which are quite heavy (and hurt a lot if you drop it on your foot).
The only major downside to E.l.f’s cream shadows is the small range of colors to choose from. Maybelline comes out with new shades every once in a while, even if they are limited edition. As of right now, E.l.f has only 7 shades to choose from. Maybelline has 15 shades to choose from between the original collection and the metal collection.
There is one more thing, and you can view it as a pro or a con, but E.l.f cream eye shadows have different finishes. Eggplant is a creamy, solid color. Natural Glow is more glittery, sheer, and applies a bit more “slippery” as does Maybelline’s Inked In Pink. Eggplant by E.l.f and Pomegranate Punk by Maybelline both feel like thicker creams. From my experience with Maybelline, the Color Tattoo shades I’ve tried are all creamy, solid colors. I don’t know if Maybelline has different finishes for their shadows but I do know that some shades have more shimmer than others.